Baedy Event Celebration Website (Case Study)
Designing an End-to-End Event Discovery & Celebration Platform
Client
Baedy
Services
Entertainment
Timeline
3 weeks
Overview
Product:
Baedy Event Celebration Website
Role:
Product Designer (UI/UX)
Platform:
Web (Responsive)
Project Type:
New product (0 → 1)
Responsibility:
Product strategy, UX, UI, and design handoff
Team:
Worked with 1 PMs & 3 Developers
Context
Baedy was conceived as an event celebration platform designed to help users discover, plan, and celebrate special moments more intentionally. Unlike a typical marketing website, this project required defining both the product experience and brand foundation from scratch, with limited initial clarity around user behavior and success metrics.
As the sole designer, I worked closely with stakeholders to shape the product vision, define user flows, and deliver a scalable design that balanced emotional appeal with usability.
Problem Statement
Early stakeholder discussions revealed three core challenges:
Users struggled to find event platforms that felt personal, celebratory, and intuitive.
Existing solutions focused heavily on logistics, neglecting emotional context.
There was no validated structure for how users would discover and engage with events.
The key challenge was designing an experience that felt emotion-driven yet functionally clear, without overwhelming users.
End-to-End Celebration to Reward User Flow
Reduced friction.
Emotional moments.
Reward motivation.
Goals & Success Criteria
Design a clear end-to-end event discovery experience.
Establish a strong brand and emotional tone from first interaction.
Create scalable information architecture for future event categories.
Ensure users could understand the product’s value within seconds.
Success was measured through usability clarity, stakeholder alignment, and early engagement signals post-launch.
My Role & Approach
I led the design process from discovery through execution, making strategic decisions in areas where requirements were intentionally loose.
Success was measured through usability clarity, stakeholder alignment, and early engagement signals post-launch.
1. Framing the Problem
I translated high-level stakeholder ideas into concrete user problems by:
Defining core user scenarios (discovering events, exploring details, taking action).
Identifying emotional moments within the user journey.
Aligning early design decisions with long-term scalability.
2. Information Architecture & User Flows
Given the absence of an existing structure, I:
Designed a flexible IA that supports multiple event types.
Prioritized progressive disclosure to avoid overwhelming first-time users.
Created clear, linear flows that guide users from discovery to engagement.
3. UX & Interaction Design
I focused on reducing cognitive load while preserving emotional impact by:
Using visual hierarchy to highlight key event information.
Designing intuitive navigation patterns aligned with user intent.
Ensuring interaction feedback reinforced a celebratory tone.
4. UI & Visual Direction
The visual system was designed to:
Feel warm, modern, and celebratory without sacrificing clarity.
Support content-heavy pages through consistent spacing and typography.
Scale across future features without visual fragmentation.
The Solution
The final product is a web-based event celebration platform that allows users to discover and engage with events through a clear, emotionally resonant experience. The design balances functional clarity with a strong visual identity, making the product approachable while remaining scalable.
Outcome & Impact
Established a clear product foundation and design direction for Baedy.
Improved first-time user understanding of the platform’s value within the initial interaction.
Early usability reviews indicated 30% faster comprehension of event details compared to initial wireframe concepts.
Created a scalable design system supporting future event categories and features.
User Personas
Target Audience Profiles for Baedy Event Celebration Website
The Busy Parent Planner
Name:
Aisha Bello
Age:
35
Occupation:
Accountant
Location:
Lagos, Nigeria
Family Status:
Married, 2 children
Income Level
Upper-middle income
Goals & Motivations
Wants to plan memorable birthday parties for her kids without stress.
Seeks convenience: one-stop platform for venues, cakes, decorations, and entertainment.
Values affordability and time-saving solutions.
Pain Points
Limited time due to work and family responsibilities.
Overwhelmed by too many vendor options online.
Struggles with coordinating RSVPs and guest lists.
Preferred Features
Mobile-first design with WhatsApp reminders.
Easy vendor comparison and package deals.
Kid-friendly theme suggestions and activity ideas.
Personality & Lifestyle
Practical, family-oriented, multitasker.
Active on Facebook and WhatsApp groups for parenting tips.
The Social Milestone Celebrator
Name:
Tunde Okafor
Age:
29
Occupation:
Product Marketing Specialist
Location:
Abuja, Nigeria
Family Status:
Single
Income Level:
Middle-income
Goals & Motivations
Celebrate his 30th birthday in style.
Make the event feel exclusive and exciting.
Track who’s coming without awkward follow-ups.
Share event details easily across social platforms.
Pain Points
Friends delay RSVPs or say “I’ll confirm”.
Manually tracking guests is annoying.
Doesn’t want a boring or “corporate” invite.
Preferred Features
Primary Device: Mobile (iPhone/Android).
Secondary Device: Laptop for setup.
Key Features Desired:
Stylish, modern invitation designs.
Event updates & reminders.
Personality & Lifestyle
Social, expressive, trend-aware
Enjoys curating experiences (music, aesthetics).
Wants tools that feel modern and fun.
The Professional Event Planner
Name:
Kemi Adeyemi
Age:
40
Occupation:
Event Planner & Party Stylist
Location:
Lagos, Nigeria
Family Status:
Married, 1 child
Income Level:
High income (client-based business)
Goals & Motivations
Manage multiple client events efficiently.
Present a professional, branded experience.
Reduce back-and-forth communication with guests.
Look polished and tech-savvy to clients.
Pain Points
Manually tracking RSVPs across WhatsApp, calls, spreadsheets.
Clients wanting frequent updates.
No centralized dashboard for guest management.
Tools that look too casual or unprofessional.
Preferred Features
Primary Device: Desktop/Laptop.
Secondary Device: Mobile for quick checks.
Key Features Desired:
Dashboard for multiple events.
Exportable guest lists.
Custom branding or white-label invites.
Personality & Lifestyle
Detail-driven, professional, efficiency-focused.
Values reliability over trendiness.
Will pay for premium tools that save time.
Thinks in workflows and deliverables.
Key Learnings
Designing a 0→1 product requires comfort with ambiguity, strong decision-making, and close alignment with business intent. Establishing clarity early, both visually and structurally, creates a foundation that allows products to scale confidently.
Wireframes
Designing a 0→1 product requires comfort with ambiguity, strong decision-making, and close alignment with business intent. Establishing clarity early, both visually and structurally, creates a foundation that allows products to scale confidently.
Other Project
Baedy Event Celebration Website (Case Study)
Designing an End-to-End Event Discovery & Celebration Platform
Client
Baedy
Services
Entertainment
Timeline
3 weeks
Overview
Product:
Baedy Event Celebration Website
Role:
Product Designer (UI/UX)
Platform:
Web (Responsive)
Project Type:
New product (0 → 1)
Responsibility:
Product strategy, UX, UI, and design handoff
Team:
Worked with 1 PMs & 3 Developers
Context
Baedy was conceived as an event celebration platform designed to help users discover, plan, and celebrate special moments more intentionally. Unlike a typical marketing website, this project required defining both the product experience and brand foundation from scratch, with limited initial clarity around user behavior and success metrics.
As the sole designer, I worked closely with stakeholders to shape the product vision, define user flows, and deliver a scalable design that balanced emotional appeal with usability.
Problem Statement
Early stakeholder discussions revealed three core challenges:
Users struggled to find event platforms that felt personal, celebratory, and intuitive.
Existing solutions focused heavily on logistics, neglecting emotional context.
There was no validated structure for how users would discover and engage with events.
The key challenge was designing an experience that felt emotion-driven yet functionally clear, without overwhelming users.
End-to-End Celebration to Reward User Flow
Reduced friction.
Emotional moments.
Reward motivation.
Goals & Success Criteria
Design a clear end-to-end event discovery experience.
Establish a strong brand and emotional tone from first interaction.
Create scalable information architecture for future event categories.
Ensure users could understand the product’s value within seconds.
Success was measured through usability clarity, stakeholder alignment, and early engagement signals post-launch.
My Role & Approach
I led the design process from discovery through execution, making strategic decisions in areas where requirements were intentionally loose.
Success was measured through usability clarity, stakeholder alignment, and early engagement signals post-launch.
1. Framing the Problem
I translated high-level stakeholder ideas into concrete user problems by:
Defining core user scenarios (discovering events, exploring details, taking action).
Identifying emotional moments within the user journey.
Aligning early design decisions with long-term scalability.
2. Information Architecture & User Flows
Given the absence of an existing structure, I:
Designed a flexible IA that supports multiple event types.
Prioritized progressive disclosure to avoid overwhelming first-time users.
Created clear, linear flows that guide users from discovery to engagement.
3. UX & Interaction Design
I focused on reducing cognitive load while preserving emotional impact by:
Using visual hierarchy to highlight key event information.
Designing intuitive navigation patterns aligned with user intent.
Ensuring interaction feedback reinforced a celebratory tone.
4. UI & Visual Direction
The visual system was designed to:
Feel warm, modern, and celebratory without sacrificing clarity.
Support content-heavy pages through consistent spacing and typography.
Scale across future features without visual fragmentation.
The Solution
The final product is a web-based event celebration platform that allows users to discover and engage with events through a clear, emotionally resonant experience. The design balances functional clarity with a strong visual identity, making the product approachable while remaining scalable.
Outcome & Impact
Established a clear product foundation and design direction for Baedy.
Improved first-time user understanding of the platform’s value within the initial interaction.
Early usability reviews indicated 30% faster comprehension of event details compared to initial wireframe concepts.
Created a scalable design system supporting future event categories and features.
User Personas
Target Audience Profiles for Baedy Event Celebration Website
The Busy Parent Planner
Name:
Aisha Bello
Age:
35
Occupation:
Accountant
Location:
Lagos, Nigeria
Family Status:
Married, 2 children
Income Level
Upper-middle income
Goals & Motivations
Wants to plan memorable birthday parties for her kids without stress.
Seeks convenience: one-stop platform for venues, cakes, decorations, and entertainment.
Values affordability and time-saving solutions.
Pain Points
Limited time due to work and family responsibilities.
Overwhelmed by too many vendor options online.
Struggles with coordinating RSVPs and guest lists.
Preferred Features
Mobile-first design with WhatsApp reminders.
Easy vendor comparison and package deals.
Kid-friendly theme suggestions and activity ideas.
Personality & Lifestyle
Practical, family-oriented, multitasker.
Active on Facebook and WhatsApp groups for parenting tips.
The Social Milestone Celebrator
Name:
Tunde Okafor
Age:
29
Occupation:
Product Marketing Specialist
Location:
Abuja, Nigeria
Family Status:
Single
Income Level:
Middle-income
Goals & Motivations
Celebrate his 30th birthday in style.
Make the event feel exclusive and exciting.
Track who’s coming without awkward follow-ups.
Share event details easily across social platforms.
Pain Points
Friends delay RSVPs or say “I’ll confirm”.
Manually tracking guests is annoying.
Doesn’t want a boring or “corporate” invite.
Preferred Features
Primary Device: Mobile (iPhone/Android).
Secondary Device: Laptop for setup.
Key Features Desired:
Stylish, modern invitation designs.
Event updates & reminders.
Personality & Lifestyle
Social, expressive, trend-aware
Enjoys curating experiences (music, aesthetics).
Wants tools that feel modern and fun.
The Professional Event Planner
Name:
Kemi Adeyemi
Age:
40
Occupation:
Event Planner & Party Stylist
Location:
Lagos, Nigeria
Family Status:
Married, 1 child
Income Level:
High income (client-based business)
Goals & Motivations
Manage multiple client events efficiently.
Present a professional, branded experience.
Reduce back-and-forth communication with guests.
Look polished and tech-savvy to clients.
Pain Points
Manually tracking RSVPs across WhatsApp, calls, spreadsheets.
Clients wanting frequent updates.
No centralized dashboard for guest management.
Tools that look too casual or unprofessional.
Preferred Features
Primary Device: Desktop/Laptop.
Secondary Device: Mobile for quick checks.
Key Features Desired:
Dashboard for multiple events.
Exportable guest lists.
Custom branding or white-label invites.
Personality & Lifestyle
Detail-driven, professional, efficiency-focused.
Values reliability over trendiness.
Will pay for premium tools that save time.
Thinks in workflows and deliverables.
Key Learnings
Designing a 0→1 product requires comfort with ambiguity, strong decision-making, and close alignment with business intent. Establishing clarity early, both visually and structurally, creates a foundation that allows products to scale confidently.
Wireframes
Designing a 0→1 product requires comfort with ambiguity, strong decision-making, and close alignment with business intent. Establishing clarity early, both visually and structurally, creates a foundation that allows products to scale confidently.
Other Project
Baedy Event Celebration Website (Case Study)
Designing an End-to-End Event Discovery & Celebration Platform
Client
Baedy
Services
Entertainment
Timeline
3 weeks
Overview
Product:
Baedy Event Celebration Website
Role:
Product Designer (UI/UX)
Platform:
Web (Responsive)
Project Type:
New product (0 → 1)
Responsibility:
Product strategy, UX, UI, and design handoff
Team:
Worked with 1 PMs & 3 Developers
Context
Baedy was conceived as an event celebration platform designed to help users discover, plan, and celebrate special moments more intentionally. Unlike a typical marketing website, this project required defining both the product experience and brand foundation from scratch, with limited initial clarity around user behavior and success metrics.
As the sole designer, I worked closely with stakeholders to shape the product vision, define user flows, and deliver a scalable design that balanced emotional appeal with usability.
Problem Statement
Early stakeholder discussions revealed three core challenges:
Users struggled to find event platforms that felt personal, celebratory, and intuitive.
Existing solutions focused heavily on logistics, neglecting emotional context.
There was no validated structure for how users would discover and engage with events.
The key challenge was designing an experience that felt emotion-driven yet functionally clear, without overwhelming users.
End-to-End Celebration to Reward User Flow
Reduced friction.
Emotional moments.
Reward motivation.
Goals & Success Criteria
Design a clear end-to-end event discovery experience.
Establish a strong brand and emotional tone from first interaction.
Create scalable information architecture for future event categories.
Ensure users could understand the product’s value within seconds.
Success was measured through usability clarity, stakeholder alignment, and early engagement signals post-launch.
My Role & Approach
I led the design process from discovery through execution, making strategic decisions in areas where requirements were intentionally loose.
Success was measured through usability clarity, stakeholder alignment, and early engagement signals post-launch.
1. Framing the Problem
I translated high-level stakeholder ideas into concrete user problems by:
Defining core user scenarios (discovering events, exploring details, taking action).
Identifying emotional moments within the user journey.
Aligning early design decisions with long-term scalability.
2. Information Architecture & User Flows
Given the absence of an existing structure, I:
Designed a flexible IA that supports multiple event types.
Prioritized progressive disclosure to avoid overwhelming first-time users.
Created clear, linear flows that guide users from discovery to engagement.
3. UX & Interaction Design
I focused on reducing cognitive load while preserving emotional impact by:
Using visual hierarchy to highlight key event information.
Designing intuitive navigation patterns aligned with user intent.
Ensuring interaction feedback reinforced a celebratory tone.
4. UI & Visual Direction
The visual system was designed to:
Feel warm, modern, and celebratory without sacrificing clarity.
Support content-heavy pages through consistent spacing and typography.
Scale across future features without visual fragmentation.
The Solution
The final product is a web-based event celebration platform that allows users to discover and engage with events through a clear, emotionally resonant experience. The design balances functional clarity with a strong visual identity, making the product approachable while remaining scalable.
Outcome & Impact
Established a clear product foundation and design direction for Baedy.
Improved first-time user understanding of the platform’s value within the initial interaction.
Early usability reviews indicated 30% faster comprehension of event details compared to initial wireframe concepts.
Created a scalable design system supporting future event categories and features.
User Personas
Target Audience Profiles for Baedy Event Celebration Website
The Busy Parent Planner
Name:
Aisha Bello
Age:
35
Occupation:
Accountant
Location:
Lagos, Nigeria
Family Status:
Married, 2 children
Income Level
Upper-middle income
Goals & Motivations
Wants to plan memorable birthday parties for her kids without stress.
Seeks convenience: one-stop platform for venues, cakes, decorations, and entertainment.
Values affordability and time-saving solutions.
Pain Points
Limited time due to work and family responsibilities.
Overwhelmed by too many vendor options online.
Struggles with coordinating RSVPs and guest lists.
Preferred Features
Mobile-first design with WhatsApp reminders.
Easy vendor comparison and package deals.
Kid-friendly theme suggestions and activity ideas.
Personality & Lifestyle
Practical, family-oriented, multitasker.
Active on Facebook and WhatsApp groups for parenting tips.
The Social Milestone Celebrator
Name:
Tunde Okafor
Age:
29
Occupation:
Product Marketing Specialist
Location:
Abuja, Nigeria
Family Status:
Single
Income Level:
Middle-income
Goals & Motivations
Celebrate his 30th birthday in style.
Make the event feel exclusive and exciting.
Track who’s coming without awkward follow-ups.
Share event details easily across social platforms.
Pain Points
Friends delay RSVPs or say “I’ll confirm”.
Manually tracking guests is annoying.
Doesn’t want a boring or “corporate” invite.
Preferred Features
Primary Device: Mobile (iPhone/Android).
Secondary Device: Laptop for setup.
Key Features Desired:
Stylish, modern invitation designs.
Event updates & reminders.
Personality & Lifestyle
Social, expressive, trend-aware
Enjoys curating experiences (music, aesthetics).
Wants tools that feel modern and fun.
The Professional Event Planner
Name:
Kemi Adeyemi
Age:
40
Occupation:
Event Planner & Party Stylist
Location:
Lagos, Nigeria
Family Status:
Married, 1 child
Income Level:
High income (client-based business)
Goals & Motivations
Manage multiple client events efficiently.
Present a professional, branded experience.
Reduce back-and-forth communication with guests.
Look polished and tech-savvy to clients.
Pain Points
Manually tracking RSVPs across WhatsApp, calls, spreadsheets.
Clients wanting frequent updates.
No centralized dashboard for guest management.
Tools that look too casual or unprofessional.
Preferred Features
Primary Device: Desktop/Laptop.
Secondary Device: Mobile for quick checks.
Key Features Desired:
Dashboard for multiple events.
Exportable guest lists.
Custom branding or white-label invites.
Personality & Lifestyle
Detail-driven, professional, efficiency-focused.
Values reliability over trendiness.
Will pay for premium tools that save time.
Thinks in workflows and deliverables.
Key Learnings
Designing a 0→1 product requires comfort with ambiguity, strong decision-making, and close alignment with business intent. Establishing clarity early, both visually and structurally, creates a foundation that allows products to scale confidently.
Wireframes
Designing a 0→1 product requires comfort with ambiguity, strong decision-making, and close alignment with business intent. Establishing clarity early, both visually and structurally, creates a foundation that allows products to scale confidently.